Pianola, Division of Aeolian Corp. Memphis, Tenn., was the producer of the compact well known "Pianola" player-piano. As a manual spinet, the Pianola is a marvel of tonal engineering, as fine a piano as it is unique. The sound can be described as being "vibrantly alive." Sonorous, vividly clear and deep, its tonal quality is astonishing.

To beginners, as to everyone who wants to learn to play manually, the Pianola was a genuinely inspiring source. Teachers attest it actually speeds the learning process as students "pick-up" dexterity by closely observing professional arrangements.

The choice of music rolls is practically limited with new titles constantly being added-from favorites of yesteryear to the very newest hits and show tunes. Even the song word. have been incorporated, printed conveniently on the rolls, encouraging listeners and spectators to join in and sing along.

With the Pianola evolves a new trend in designing compactness. The Pianola measures a little over 3% feet in width, yet has a greater playing range than Mozart's pianoforte. But the compactness is just part of the Pianola history. Well evident Is a wholly new sense of design freedom and artistry.

The tapering lines are clean, unspoiled; the styling crisp and distinctly modern. And through the grace of warm, superbly finished woods and delicately drawn trim-work along the sides, the Pianola is compatible to almost every decor. The Pianola came with an electric motor for automatic play (with no distortion of tone) making It three fine pianos in one: manual, pedal-powered and electrically operated.

H. B. Tremaine was a business genius who brought about the commercial exploitation of the piano player on a big scale. Tremaine's father had built a successful small business making and cranked table-top-sized mechanical organs, a very popular item in homes in the late 1800's. He founded the "Aeolian Organ and Music Company" around 1888; the firm achieved considerable success with larger instruments and organs. His son took over in 1899 and immediately set about to apply his own business acumen to the company's affairs.

With the newly perfected "Pianola,' he launched an aggressive advertising campaign which was entirely new to the stodgy piano business. With four page color advertisements (almost unheard of in that day) published in the popular magazines, he literally stunned the piano industry with the message that here, indeed, was the answer to everyone's prayer for music in the home!

Tremaine and Pianola built an enormous business empire over the next thirty years. It wasn't long after the turn of the century that it was deemed desirable to "miniaturize" the clumsy Pianola and other similar, instruments so that they could be built directly inside the pianos. Within a few short years, the push up"players disappeared from the scene. By this time everyone got into the act, and every piano maker so manufactured a player of some sort.

This name is known the world over in connection with musical instruments, It is applied to some of the various products of the Aeolian Company of New York which instruments of renown included the Duo Art Pianola, Weber Pianola, Steck Pianola, Wheelock Pianola, Stuyvesant Pianola, Steinway Duo Art Pianola, Stroud Pianola the Aeolian Orchestrelle and the Aeolian Pipe Organ; it also controlled the Melodee Music Co., Inc., and the Universal Music Co.


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